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Lookbook product photography Montreal is the seasonal-drop discipline that ties a brand’s collection together visually. A lookbook is more than a series of product shots — it is the visual statement of a season, a collection, or a campaign. Our Montreal studio shoots lookbooks for Quebec apparel brands, home and accessory makers, and retail catalogues with a coordinated look across every frame.
Catalogue photography is the production-volume cousin of lookbook work — same colour, same lighting, same retouching profile, applied across hundreds of SKUs so an entire seasonal range arrives at the printer or e-commerce platform looking like one consistent collection.
Lookbook vs Catalogue: What’s the Difference?
A lookbook tells a seasonal story. It is editorial, narrative, and built around mood, location, model, and styling. A lookbook lives in the brand’s marketing materials — landing pages, email campaigns, paid social, wholesale linesheet covers, and printed mailers sent to retail buyers.
A catalogue is the production-spec workhorse. Every SKU shot in matching light, on the same form or surface, with consistent crop, retouching, and colour reproduction. Catalogues live on Shopify collection pages, Amazon listings, Wayfair, Faire, and printed B2B linesheets. The same production discipline drives our Amazon listing imagery workflow, where every SKU lands on the marketplace at consistent crop and pure-white background.
The brands we work with most often need both — a lookbook for the brand-narrative imagery and a catalogue for the SKU-level e-commerce listing pack. We deliver both as a coordinated production with shared lighting decisions, colour grading, and prop library so the entire seasonal output reads as one collection.
Lookbook Production Workflow
Concept Development
Pre-production starts 4–6 weeks ahead of shoot day. We define the season’s mood (palette, light quality, location feel), source the styling and prop library, cast models, and assemble a moodboard with 12–18 reference frames. The moodboard is the document that aligns brand, agency, and studio on the visual destination.
Casting and Styling
For apparel and accessory lookbooks, we cast 2–4 models per shoot day with a roster covering diverse body types, skin tones, ages, and presentation. For home and lifestyle lookbooks, we cast hand and partial-figure models or work model-free with stylist-driven composition.
Location and Studio
Lookbooks shoot in three modes: full studio (controlled, repeatable), location (specific aesthetic — old port, plateau loft, mountain cabin, Eastern Townships estate), or hybrid (studio for hero, location for narrative). We have working relationships with Montreal location partners and an in-house studio with cyclorama, room sets, and natural-light bay windows.
Shoot Day Execution
A typical lookbook day produces 25–60 final-grade frames across 8–12 looks. We work tethered into Capture One with on-set art direction, brand approval per look, and immediate selects so retouching can begin same-day on a hero subset.
Post-Production and Delivery
Lookbook retouching includes colour grading to a season palette, beauty retouching at editorial standard, garment seam and fit retouching, and consistent skin-tone treatment across all models. Delivery is a coordinated asset pack with sRGB web, AdobeRGB print, and CMYK if printed material is in scope.
Catalogue Production: 100–500 SKUs at Scale
Catalogue work demands a different rhythm. Our high-volume catalogue workflow shoots 60–150 SKUs per day depending on category and frame count per SKU. Apparel ghost-mannequin: 80–150 garments per day. Footwear: 60–100 pairs per day. Furniture and large goods: 20–40 pieces per day. Home accessories: 100–200 SKUs per day for a single hero each.
We use a standardised lighting setup, a calibrated colour reference frame on every SKU, and a single retouching template across the catalogue so the final delivery is geometrically and chromatically uniform. Buyers and retailers notice catalogue inconsistency immediately — uniformity is itself a quality signal.
Pricing and Turnaround
Lookbook day rate covers studio, lighting, photographer, art direction, and on-set producer. Models, hair-makeup, stylist, location fees, and retouching are itemised separately so the budget is transparent. Catalogue work is priced per SKU with bundle discounts above 50 and 200 SKUs.
Lookbook turnaround is typically 2–4 weeks from shoot day to final delivery. Catalogue turnaround is 5–10 business days for under 100 SKUs and 10–20 business days for 100–500 SKUs. See our 2026 pricing page for current rates.
Frequently Asked Questions
How far in advance should I book a lookbook shoot?
4–6 weeks for a single-day editorial. 6–8 weeks for multi-day or location-heavy work. Casting and styling are the long-lead-time elements; production itself can move faster but creative decisions cannot be rushed.
Can you handle both the lookbook and the e-commerce catalogue in one production?
Yes. This is our most common engagement. We shoot the lookbook hero and lifestyle frames first, then pivot to ghost-mannequin or product-only catalogue work using the same lighting setup. The brand gets editorial and SKU coverage in one production budget.
Do you work bilingually with French and English brands?
Yes. The studio operates bilingually and we deliver assets with metadata, captions, and file naming in either language as required by Quebec retailer specs (IGA, Provigo, Rona, Canadian Tire, Sports Experts).
Can you ship the lookbook ready for printed-mailer use?
Yes. We deliver CMYK soft-proofed files with print-ready bleed, crop, and trim marks, along with the original AdobeRGB master for archive. We coordinate directly with your printer if specified.
What is the largest catalogue you can handle?
We have produced 800+ SKU catalogues over a 3-week production window. With proper pre-production and SKU staging, larger volumes are feasible.
Related Services
- Full Montreal product photography services
- Clothing & apparel product photography Montreal
- Ghost mannequin product photography Montreal
- Lifestyle product photography Montreal
- Luxury product photography Montreal
- Wedding & bridal product photography Montreal
- View our portfolio
Book Your Lookbook
Ready to plan your seasonal lookbook or production-volume catalogue? Contact our Montreal studio for a same-day creative call. Read our pre-shoot preparation checklist and our guide to choosing a Montreal product photographer while you plan.
